Digital Marketing
Let your digital presence do the talk!
With internet penetration at an all-time high, digital marketing needs no introduction. It goes without saying that digital marketing, today, is spearheading every brand's popularity and expansion online. Since the reach of this medium is beyond the realms of physical boundaries, its value proposition is limitless. We, at L4RG, stand at the forefront of this digital revolution, helping brands stand out and get the limelight they deserve.
Count on us for your digital needs...
Although an absolute must in today’s time, digital marketing can be a tricky affair for businesses, as its success depends on market research and how effectively a brand engages with its customers. We bear this in mind and design for you a digital marketing campaign that suits your needs and helps your brand spread its wings in the virtual landscape.
We get you measurable results!
While designing your digital campaign, we keenly understand your competition, take good note of your prospects in the market, and research upon the grey areas to blend time-proven strategies with modern tools to guarantee you an effective ROI.
Here’s how we do it for you...
Content
We swear by the gospel – Content is the King! Cognizant of this fact and acknowledging the potential of content in making or breaking any digital marketing campaign, we, at L4RG, offer content marketing services that aim to create relevant content that can stimulate the interest of your target audience. While curating content, we develop a thorough understanding of your brand, so our strategy runs on the right path to enhance your business prospects. Our content model is especially designed to transform your prospective leads into loyal customers.
Content Distribution Channels
Content distribution involves sharing, advertising, and distributing content with the assistance of stand-out media channels, such as social media, in addition to owned content distribution; paid content distribution (PPC campaigns, sponsored content, and paid social media advertisements), and earned content distribution channels.
Content Distribution Strategy
Before we formulate the content distribution strategy for your brand, we thoroughly research your product or service and its target audience. We then audit your content and strategize the right distribution channels. Our content experts design the editorial calendar, optimize content with the help of SEO professionals, publish content on the right platforms, and analyze the output for a more-effective future content strategy.
Our vast portfolio of digital marketing services includes:
1. Content Marketing
We flesh out a comprehensive content strategy for you that aligns with your brand’s journey and customer understanding. We follow an all-encompassing approach to digital marketing that is focused on ideating content that is clearly defined and relevant to the target audience to stimulate its interest and convert it into a profitable action. With content at the core, our content marketing services help you achieve better reach and engagement.
2. Search Engine Optimization
Since search is one of the fundamental ways by which people discover a product or service online, ranking higher in search engines has become the need of the hour for brands. This is where we come to your rescue with our search engine optimization (SEO) services. Our strategy follows organic ways of driving traffic to your website, guaranteeing you higher rankings with increased brand visibility.
3. Social Media Marketing
Integrating social media in your marketing endeavors can help you engage more effectively with your target audience in order to build awareness around your brand, drive traffic, and boost sales. We help you build your social network on platforms like Facebook, Instagram, YouTube, Twitter, LinkedIn, and Pinterest, to support your brand campaigns, generate leads, foster customer relationships, increase revenue with social commerce, and understand market competition.
4. Affiliate Marketing
We, at L4RG, offer affiliate marketing services to help you generate leads and boost sales. Keeping up with the trend wherein brands pay to their affiliates to promote their product or service, we offer these specialized services to our valuable customers. The cost-effective tool not only helps you grow sales but also lets you achieve that without having to spend exorbitantly on traditional advertising models. Besides, it helps you reach a wider audience through influencers, analyze campaign performance, and create a strong brand image.
5. Influencer Marketing
We believe that in this day and age, influencer marketing is one of the quickest ways of brand building and raising customer awareness. We help you build an influencer marketing strategy that is focused on building marketing activities around important individuals who have a strong influence over potential buyers. We leverage this on social media platforms to increase awareness around your brand and generate more leads through people who are likely to be heard and trusted by your target audience.
6. Email Marketing
Still considered a traditional and foolproof tool of digital marketing, email marketing continues to be widely used for brand promotion. We leverage this form of marketing to create awareness about your brand, stimulate sales, and establish brand engagement. Besides being low-cost, email marketing helps you reach your target audience, create personalized content, gather customer feedback, and drive cost-effective brand campaigns.
7. Pay-per-Click (PPC) Advertising
We leverage pay-per-click (PPC) advertising, a form of online advertisement in which advertisers pay each time a user or a visitor clicks on their online ad, to help you achieve your brand campaign goals by promoting brand awareness, reaching your target audience cost-effectively, driving website traffic, generating leads, and boosting sales.
8. Mobile Advertising
We help you capitalize on mobile advertising to reach your customers by targeting advertisements on their mobile devices like smartphones, tablets, and e-readers. This includes all forms of interactive channels to promote a brand through a mobile network, with the prime objective to ensure continuous customer engagement with the brand. With high mobile and internet penetration, we believe that a good advertising campaign definitely needs to focus on the mobile phone-using audience.
9. Online Reputation Management (ORM)
At the core of our digital marketing endeavors lies online reputation management (ORM) strategized to help you influence or shape public opinion and drive public perception about your brand or company. By making use of the right ORM strategy, we help you drive your marketing strategies for online consumption, mitigate the impact of negative viral videos, and ramp up your brand’s visibility.
10. Viral marketing
In this internet-savvy world, viral marketing is fast gaining traction due to its ability to quickly reach the masses through messages. Thus, we unabashedly make use of this marketing tool to generate interest in your brand. Undeniably, due to their faster reach, social networking sites make for a natural habitat of viral marketing, with people following a cult trend. Some of the benefits associated with viral marketing are low-cost branding, greater public reach, and rapid lead generation.
11. Growth Hacking
We adopt growth hacking as a scalable concept to broaden your growth prospects through the retention of your customer base. We employ growth hacking as a cost-effective, resource-light digital marketing tool to help your business grow and retain its active user base, sell its product, gain online exposure, and earn higher ROI through low-cost marketing.
12. Video Marketing
If a picture is worth a thousand words, just imagine how much valuable will a video be in today’s digitally driven world? Precisely understanding this value proposition, we leave no stone unturned to reach your target audience with valuable video content. We leverage video marketing to promote your product or service and increase engagement on social media.
Comprehensive Digital Marketing Strategy
We help you implement the right strategy to target more users, with increased prospects of turning leads into future customers. We achieve that by running marketing programs targeted at nurturing sales opportunities through qualified leads.
Consumer Persona Development
Designing a smart digital marketing strategy requires the understanding of the audience to whom a product or service is being marketed. In this regard, we help you categorize your target audience and use a web analytics tool to identify your real and ideal customers.
Keyword Research
To maximize your brand’s visibility online, the use of the right keywords or phrases is a must, irrespective of the digital marketing service you choose. It is these keywords that help drive visitors to your website, and this is where we come to your aid! Effective and efficient keyword research is the blueprint of our marketing efforts.
Search Engine Optimization
At the end of the day, it is all about improving the search visibility of your website or brand. As an experienced digital marketing agency, we ensure the highest level of website performance through the effective indexing of the web pages of your website on search engines. We use white hat techniques to reap the maximum benefit out of SEO.
Site UX and Design
Your website design and user experience (UX) play a crucial role in engaging your customer with your brand. You would not want a poor website design to confuse your visitors or force them to move out of your website. Moreover, your website needs to be intelligently designed in line with the service or product you are offering. All these things require an expert mind and a good research team, which we, at L4RG, proudly boast of.
Brand Engagement
The more the interaction between your website and your customers, the more the chances of successful engagement with the brand! Customer engagement helps build that trust and loyalty necessary for your brand to successfully market its product or service. At L4RG, we lay emphasis on this engagement and design modern-day feedback platforms for the effective exchange of ideas.
FAQs
What sort of businesses do you work with
We have experience of working with all kinds of brands from local companies to startups and multinational brands.
Can you guarantee the results?
Nobody can guarantee the results in digital marketing as there are several variables, especially with SEO, as Google’s algorithms are secret. What we can do is point to a highly successful track record across all sorts of sectors and put you in contact with some of our clients if you want to see the kind of results we can produce.
Why do you always talk about Google as there are other search engines too?
In the majority of countries in the world Google has the highest search engine results, as a result we tend to spend most of the time on the trendy solutions.
How long will it take to see the results?
This is another tough question, as all projects are different and timescales may often be put out of control, our stock answer is that within the first 60 days from the start of the projects, most, if not all, clients will have seen a noticeable improvement.
Why should I go with Digital Marketing Services? Or, why is digital marketing essential for businesses?
Digital marketing assists in building online presence and generates sales and profits through different channels and platforms. That’s the reason why organizations are going with marketing strategies.
