• Nov 30, 2021

Top 12 digital marketing efforts to boost your search engine rankings

 

1. Content Marketing

Content marketing is an all-encompassing approach to marketing that is focused on ideating content that is clearly defined and relevant to the target audience to stimulate interest and convert into a profitable action. Put in simple words, it is a content strategy that a business adopts to develop a strong relationship with its customers through high-quality content for brand engagement. The content type intended for this engagement could be in the form of infographics, webpages, podcasts, and videos. If implemented properly, content marketing can give a phenomenal ROI to a business. With content at its core, content marketing helps achieve increased sales, cost savings, and better customer engagement and loyalty. This is the reason why it is gaining traction worldwide and is increasingly being implemented in social media marketing, SEO, PPC, and other digital streams.

Benefits

• More on-site content
• Higher visibility in search engines
• Higher domain authority
• More referral traffic
• More social traffic (and followers!)
• Increased conversion potential
• Improved brand reputation
• Tighter customer/reader relationships
• Universal utility
• Decreased marketing costs and compounding value

2. Search Engine Optimization

Since search is one of the fundamental ways by which people discover a product or service online, businesses are increasingly looking for ways to rank themselves higher in search engines so as to increase the traffic to their website. This is where search engine optimization (SEO) comes into the picture. In the digital world of today, SEO has become the need of the hour to get your pages rank higher in the widely used search engines, such as Google. The strategy follows organic ways of generating traffic for a website as against the paid form of advertising. Higher ranking here means increased visibility of a brand online. Thus, SEO helps brands stand out through improved user experience with the website.

Benefits

1. Brings in more customers through organic search
2. Creates a trustworthy web experience for customers
3. Encourages you to focus on user experience
4. Improves brand awareness
5. It helps keep you informed
6. It can be done on a budget
7. It's trackable
8. It benefits other marketing initiatives.

3. Social Media Marketing

Social Media Marketing is the use of content on social media platforms by businesses to engage with their target audience in order to build awareness around their brand, drive website traffic, and boost sales. Customer engagement with the brand is the prime aspect of social media marketing, which is done on various platforms like Facebook, Instagram, YouTube, Twitter, LinkedIn, and Pinterest. The prime objectives of a social media campaign include creating brand recognition, generating leads, boosting prospects of conversions, fostering customer relationships and building customer trust, increasing revenue with social commerce, and understanding market competition through analysis.

Benefits

1. Increased Brand Awareness
2. More Inbound Traffic
3. Improved Search Engine Rankings
4. Higher Conversion Rates
5. Better Customer Satisfaction
6. Improved Brand Loyalty
7. More Brand Authority
8. Cost-Effective
9. Gain Marketplace Insights
10. Thought Leadership

4. Affiliate Marketing

Affiliate Marketing is an advertising model wherein a company compensates its affiliate or publisher for generating traffic or leads for the company. It is an online sales strategy adopted by companies in which a company pays to its affiliates who promote the company’s product or service online. It is a performance-based marketing tool through which affiliates earn a commission each time a person makes a purchase through the link posted by the affiliates on social media platforms. Affiliate marketing is a cost-effective tool that is increasingly being adopted by companies to promote their business through third parties. It not only helps businesses grow their sales but also lets them achieve that without having to spend on exorbitant traditional advertising models. Other benefits include reaching a wider audience through influencers, analyzing campaign performance, and creating a strong brand image.

Benefits

1. Low cost of start-up
2. Low ongoing costs
3. Low risk
4. Targeted Traffic
5. Flexibility
6. High ROI

5. Influencer Marketing

In this day and age, Influencer Marketing has become one of the quickest ways of building a brand online and raising awareness among its target audience. It focuses on building marketing activities around important individuals who have a strong influence over potential buyers. It is a marketing tactic employed on social media platforms to increase awareness around the brand and generate more leads through people who are likely to be heard and trusted by the target audience. Key benefits associated with influencer marketing are connecting with the target audience, broadening content reach, creating brand awareness and image, bringing trends into the limelight, building customer relationships, and generating high-quality leads.

Benefits

1. Increase brand awareness and reach
2. Build credibility and trust
3. Enrich your content strategy
4. Win-win long-term partnerships
5. Boost SEO, ROI, and bottom line
6. Drive purchases decisions
7. Increase sales
8. Cost-effective & Saves Time
9. Unlimited Sharing Potential On Social Platforms
10. Suitable for any Business

6. Email Marketing

Email Marketing is all about using emails to promote a product or service, in addition to incentivizing customer loyalty. It is a traditional marketing tool to make customers aware about a business’s product, service, offers, and discounts. It is one of the ways of creating brand awareness, stimulating sales, establishing brand engagement, and keeping customers engaged between purchases. One of the most obvious advantages of this form of marketing is its low cost when compared to mainstream marketing models. Besides, email marketing helps reach the target audience, create personalized content, deliver a company’s message, gather customer feedback, and drive cost-effective brand campaigns.

Benefits

1. Targeted and personalized content
2. Build credibility
3. Better brand recognition
4. Boost sales
5. Stronger customer relationships
6. Optimize your time and budget
7. Metrics to learn what works
8. Increased traffic to your website
9. Establish authority
10. Build excitement

7. Pay-per-Click (PPC) Advertising

Pay-per-click (PPC) advertising is a form of online advertisement in which advertisers pay each time a user or a visitor clicks on their online ad. Such ads generally appear when a person searches for any product online using a search engine, for instance a mobile phone on Google, especially if he or she is looking for something to buy. In other words, in the PPC model, businesses running ads are only charged when a person clicks on their ad. PPC advertising helps achieve brand campaign goals by promoting brand awareness, reaching the target audience cost-effectively, driving website traffic, generating leads, and boosting sales.

Benefits

1. Garner Immediate Results
2. Contribute to Higher Overall Website Traffic
3. Thrive Even Through Algorithm Changes
4. Experience a High Return on Your Investment
5. Increase Your Brand Recognition
6. Target Customers in Real-Time
7. Generate Leads in Neighboring Cities
8. Improve Your SEO Strategies with PPC Data
9. Get the Top Spot in the Local Pack
10. Retargeting

8. Mobile Advertising

Mobile Advertising is an advertising model that reaches the target audience by targeting advertisements on their mobile devices like smartphones, tablets, and e-readers. It includes all forms of interactive channels used by advertisers to promote a brand through a mobile network. It includes anything and everything, from SMS offers to banner ads on websites, with the prime objective to ensure continuous customer engagement with the brand. With high mobile and internet penetration, a good advertising campaign definitely needs to focus on the mobile phone-using audience. Benefits of mobile advertising include larger customer reach, lower cost, ease of tracking, quicker response, geo targeting, and higher conversion rates.

Benefits

1. Accessible and Immediate
2. Allows You to Reach Global Audience – And Segment It
3. Multiple Marketing Channels Available
4. Location Specific Mobile Marketing
5. Cost-effective
6. Viral Potential
7. More Personal
8. Easy to Track Results
9. It Helps with Search Engine Rankings
10. Various Ad Formats to Choose From
11. Mobile Experiences Can Drive Purchasing Decisions
12. Everything Can Be Tested

9. Online Reputation Management (ORM)

Online Reputation Management (ORM) is all about developing a strategy that can help influence or shape the public opinion about a brand or company. It helps drive public perception about a company and its products and services. With the use of the right ORM strategy, a business can drive its marketing strategies for online consumption, mitigate the impact of negative viral videos, and ramp up its brand’s visibility online. In other words, ORM is all about using positive publicity to counteract or balance negative publicity around a brand. ORM helps build brand reputation among its target audience, boost sales, build customer trust, and improve search engine rankings.

Benefits

1. Reputation Builds Credibility
2. Builds a Brand Image
3. It boosts sales
4. Builds Trust
5. Cost-effective Marketing tactic
6. ORM Attracts Employees
7. Increases Positive Returns
8. Offers a chance for High Ranking
9. Risk of low Reputation

10. Viral marketing

In the internet-savvy world of today, Viral Marketing is fast gaining traction due to its ability to quickly reach the masses through messages. This form of marketing generates interest in a brand or product through messages spread from person to another, with mostly users themselves choosing to share the content. Due to their faster reach, social networking sites make for a natural habitat of viral marketing. Examples include emotional, funny, and unique videos circulated on YouTube and Instagram, with people following a cult trend or a fad. Advantages of viral marketing include low-cost branding, greater public reach and awareness, and rapid lead generation.

Benefits

1. Lower Advertising Costs
2. Fast Growth
3. Mainstream Media Exposure
4. Increased Credibility
5. Rapid Lead Generation

11. Growth Hacking

Growth Hacking is a scalable concept adopted by businesses operating online and looking to broaden their growth prospects through the retention of their customer base. Also known as growth marketing, growth hacking involves the use of cost-effective, resource-light digital marketing tools to help a business grow and retain its active user base, sell its product, and gain online exposure. Growth hacking primarily involves content marketing, product marketing, and advertising to spread the word around the brand in a small budget. The prime benefit of this type of marketing tool is higher ROI through low-cost marketing.

Benefits

1. Embracing growth mentality
2. Any company, team, or individual can benefit
3. Discover new business models and product ideas
4. Build better products
5. Suits any goals
6. Discover data-driven strategies around Us
7. Cost-effective and improve ROI
8. Discover loops of growth
9. Discover scalable marketing strategies
10. Analytics

12. Video Marketing

Imagine if a photo is worth a thousand words, how much valuable will a video be in today’s digitally driven world? Precisely understanding this value proposition are businesses of today that leave no stone unturned to reach their target audience with valuable content. Video marketing, in this regard, is an extremely useful tool in today’s time, as it is all about making use of videos to promote a product or a service, increase engagement on social media networks, educate consumers about a brand, and reach the target audience. Additionally, it is being used as a medium to live-stream events and deliver viral content. Thus, the resourcefulness of video marketing cannot be underestimated.

Benefits

1. Grow Revenue
2. Influence Buying Decisions
3. Give the People What They Want
4. Rank Higher in Search
5. Increase Traffic
6. Get More Backlinks
7. Reach Decision Makers