02 Dec 2020
Page speed is something that is often ignored while developing a website. But both the users and search engines focus more on this feature. Page speed simply refers to how long a website visitor has to wait until your web page is fully loaded.
Google will penalize the website if it takes a lot of time to get completely loaded. Do you know 40% of users leave the website which takes more time and 80% of users don’t even come back to the website? As most of the organizations are rapidly focusing on generating more leads and increase the revenue of their business, they become more aware of the page speed of their website.
With the help of good page speed, your website is having a greater chance of generating more leads. A good digital marketing company always checks the speed of the website and maintains it according to the guidelines of Google.
Let’s read the blog and know more about why page speed is important and how to maintain it?
The main focus of your website is to generate leads and increase revenue and we all know that with a better user experience there is a higher conversion rate value. A website that takes much time to load simply means the user experience of that website is bad and it doesn’t have to potential to catch visitors. A nanosecond delay in page speed costs the website owner a lot of conversion rate value.
The structure and content quality of your website don’t even matter if your website is taking more than minutes to get completely load. The customer will simply go to the next website and will never come back again. A slower loading website reduces customer engagement and conversion rates. The website with less loading time has more pageviews and greater conversion rates.
Over the years Google has been focusing on improving the user experience of the website. Page speed thus becomes a key factor for making the SEO of the website more relatable. With the improvement in SEO for a website, the rankings of the keywords will increase automatically.
As we all know keywords are the main factor for improving the revenue of the website in an organic manner.
With a proper and very fast page speed, the quality of a website starts improving. Once the speed of the website is improved the quality and quantity of the leads will automatically improve. If a company has a website and the website is having a lower page speed, then the customers coming to the website will not find your website interactive and they will return from the website without doing any action.
With the improvement in the website’s speed, the quality of the website will automatically increase.
There are many reasons for a website’s poor page speed. Let’s have a brief discussion about some of the main reasons for lower page speed.
Web hosting also has a great impact on the speed of the website. Do you know your website would experience slow page speed if there aren’t any resources available on the server-side? A cheaper hosting also puts a great impact on your website’s speed, so choosing the right web hosting matters a lot.
A complicated theme of your website directly affects the speed of the website. The more customized theme you choose the more they will affect your website’s page speed. So always try to choose a simple and attractive theme for your website.
Low page speed is responsible for many features such as flash. As with many mobile devices, some of the features are not compatible. This also happens with browsers like chrome. As Google chrome doesn’t run well with some of the plugins. So many digital marketers check the speed of the website by checking it on various browsers.
If the HTML/CSS code of your website is not light then the speed of the website will definitely get degraded.
The size and type of the file uploaded onto the website also affects the speed of the website. If you upload images of high quality then it will obviously hamper the speed of the website, that’s why mostly the images uploaded onto the website are of JPEG and PNG format.
The more widgets and plugins you insert into your website the more it will affect the speed of the website. If your website is completely dependent on plugins and widgets then you have to optimize them accordingly and then have to implement them.
Images play an important role to maintain the speed of a website. The more optimized images you upload on the website the more the page speed will improve. Proper use of image formats like PNG and GIF also helps in improving the speed of the website.
Plugins are the most important aspects for maintaining the website’s speed. If your website is using more of the plugins then the page speed will decrease automatically. Limiting the plugins and implementing the most optimized of the same on the website will help in improving the page velocity.
A cheap hosting plan helps a business only in saving money, but the disadvantage of the same is it will affect the page speed. You need to choose a reputable website hosting with a proper plan.
Most of the Digital Marketing Company don’t focus on page speed and they just develop the website. But after the development when it comes to SEO the main part, then the website starts displaying page speed issue. Taking some time and making the speed of the website less is not rocket science just follow the above-mentioned tips and then your website will automatically optimize the speed.