28 Oct 2020
Digital Marketing can be termed as the new era of marketing and promotions. The marketing which involves the use of online media, internet, desktop/laptop/mobile phones and promotes a business, brand, or individual online is called Digital Marketing. Digital Marketing has changed the way of reaching out to audiences and customers. Over time, people have switched to the digital mode of shopping rather than walking to physical shops. Amazon, Flipkart, Myntra are some of the biggest online stores where people rely on shopping instead of window shopping. Even, vegetables and groceries are available online on sites like Grofers and Big Basket. With customers shifting online, it was important for brands and shopkeepers to upgrade their physical traditional business to online, and with the increased competition even in the online market, come in hand the term, Digital Marketing.
Another major development in the field of online marketing was the emergence of Digital Marketing Services and Digital Marketing Agencies. With the growing competition in the online market, every brand wants to reach out to the customers before its competitor does. In the way to achieve this goal, brands seek experts to provide them with the best digital marketing services. Some hire a Digital Marketing Agency while some keep experts in-house for branding and promoting the products and services. The main role of the hired agency or the individual is promoting the brand online, design advertisement campaigns, reach out to more and more audiences, and generate leads. To obtain the desired goal, they design a digital marketing campaign for a particular brand after studying its competitors.
Digital Marketing campaigns are a combination of several services like:
The first service any Digital Marketing Agency would offer will probably be SEO. Search Engine Optimization is done to improve the quality of the website and increase the quantity of website traffic. Marketers struggle to bring the website on the first page of the search engine. SEO targets mostly unpaid traffic. This may include different types of searches like image search, video search, academic search, or news search. Search Engine Optimization works on keywords and computer-programmed algorithms. SEO is performed so a website may receive more visitors. These visitors may be then converted into leads and eventually into customers.
Search Engine Marketing is also the marketing of the websites which is done to rank the website on the search engine results page. Search Engine Marketing is done by a Digital Marketing Agency where paid promotion is required. SEM may also include SEO in its promotion. It adjusts and rewrites the website content to achieve a higher ranking in search engine results pages. This also focuses on Pay per click marketing (PPC) or keyword marketing. Agencies providing Digital Marketing Services place bids on specific keywords and work forward to ensure the page appears in ad searches if the keyword is searched.
The maximum population these days is using smartphones and the internet. The increased traffic on social media handles has made social media the newest mode of marketing, promotion, and branding. Social Media Marketing is the use of social media to promote a business, brand, product, or person. The main social media platforms for promotion are Facebook, Instagram, Twitter, and LinkedIn. Social Media Marketing is becoming more popular than any other services among businesses and even among the Digital Media Agencies. Many social media platforms are now providing in-depth analytics to track down the result of the promotion and campaigns. Social Media also provides direct feedback through comments. However, the main goal of SMM is to shift the audience on social sites and generate web traffic
Social Media optimization is the same as Social media Marketing. The difference between the two is that SMM focuses on generating web traffic with the help of social media while SMO focuses entirely on Social networking sites like Facebook, Instagram, LinkedIn, Twitter, WhatsApp, and in some cases YouTube. The goal of SMO is to generate interesting online content, eye-catching photos, and attractive videos for customers to remain on the site for a longer duration. The longer the client sustains on your profile, the greater are the chances of his conversion into a lead and eventually into a successful client. SMO is also essential in implementing Online Reputation Management (ORM). this means that someone comments negatively on any post of the site, SMO ensures that negative comments are shown before the positive ones. Due to the increased traffic on social networking sites, SMO is another preferred method used by a Digital Marketing Agency to ensure brand promotion.
Content Marketing is the type of marketing that includes the creation of attractive online content like photos, videos, blogs, articles, etc. This does not focus mainly on promotion but the creation of content worth promoting and which may attract more audiences. Content Marketing can also be used for lead generation, increase online sales, increase brand awareness, increase the credibility of the brand, and engagement with the online community.
Ever heard of Social Media Influencers? Some certain individuals or celebrities earn many followers on social networking sites with their content. After they gain ample followers, brands reach out to them to promote their products or services. This whole phenomenon is termed as Influencer Marketing. Influencers pay the role of potential buyers or maybe associated as a third party. Different influencers are targeted for the promotion of different products and services. For example, an influencer who is in the field of fashion will be targeted by fashion brands whereas an activist will be reached out by political parties or NGOs for promotion.
As the name suggests, e-mail marketing involves promotion through e-mails. It is used to send commercial messages to a grou[p of people via mail. It involves advertisements, business promotion, brand promotion, offers, or requests for donations. A Digital Marketing Agency will opt for E-mail marketing mainly for brand awareness, building loyalty, or gaining customer’s trust. Mostly, it is done with pre-existing customers. It may also be used for a survey or opinions and feedbacks from the customers regarding any particular product or service. E-mail marketing has grown rapidly in the 21st century and is also considered among effective digital marketing services
Nowadays, insights are available on almost every online marketing platform. Data-Driven Marketing is used by Digital Marketing Agencies to gain insights and trends based on in-depth analysis. Then, further marketing strategies and advertisement campaigns are designed and prepared to keep in mind previous insights and data. This helps understand consumer behavior and his response to the existing strategies. Marketers predict the future behaviors of the customer and design further planning and marketing accordingly. Analytics allow personalized and targeted marketing. Companies also use surveys and feedbacks to extract the data for future marketing planning.
Website Marketing is the process of promoting a website online with the help of SEO, SEM, Content Marketing, and SMM. The website plays a key role in promoting a brand or business. A Digital Marketing Agency keeps website marketing among the top priority order in Digital Marketing Services.
In the world of the internet and smartphones, a business that is not online will soon either be forced to come online or will sink eventually. Customers these days need the doorstep delivery of each product and thus the need for the online market has increased. Businesses need to hire a digital marketing agency to make their business ends meet. With no digital marketing services, a business may not be able to float in the sea of marketing.