How to Generate Leads Using Facebook
By Preetam Nath : June. 23, 2021
Nowadays in this digital era, Facebook has now become more than just a social media platform. Speaking from a business perspective it has now become a tool that can enhance and get access to new demographics that would also give pointers to improve the product or service the business is offering.
Most businesses struggle to narrow down their audience on social media and ultimately have to settle down with a broader audience which later results in putting in a lot more effort at very low output. Using Facebook as a tool might turn out to be a greater boon for your business. In this post, you will learn about how you can generate leads using Facebook along with some extra information that can help you more about Facebook leads.
So, without further ado, let's get started
What is a Facebook Lead?
Simply put, a lead is an individual who has shown interest in a company’s product or services by sharing their personal information in some way or the other. The mode of sharing can be anything like filling out a form for downloading a file or getting the results of a survey etc. So keep in mind that uploading a picture, or a video does not qualify anyone to be a lead.
There are usually two types of leads that you can get from Facebook
They are generated by using social media platforms as the path to conversion. Let's say, you are sharing a blog that contains a call-to-action to a landing page at the bottom, your initial Facebook share indirectly leads visitors to that landing page.
While directly promoting landing pages is a good strategy to generate leads, providing relevant content without a form makes your Facebook presence a little friendlier from the content perspective. It's because of interactive and relatable content the target audience will want to come back again and again.
How you can generate leads using facebook not as a social media platform but as a tool
Usually, the FB posts are probably the area where you can get the most audience attention in the first place. These can be one-off posts or a dedicated campaign that points viewers back to your website or Facebook page. It is recommended to include a link to a form within the post, or you can direct users to the landing page where they can submit all the necessary details.
Facebook Messenger brings the chat feature to the table. Because of this, interested users can reach out to your business in private and have a one-on-one conversation. There they can ask any relatable questions about the product you are offering.
A bot or a person on your team can direct interested visitors to your website or the landing pages and from there they can convert the prospects to a lead.
Undoubtedly this is one of the best strategies on Facebook to generate leads. The advertisements are usually sponsored by the businesses, as they appear on the user news feed, stories, etc. These ads are mainly targeted towards the users depending on the user’s behaviors. And once the user selects to click on the ad, he/she is prompted to fill out the form.
Facebook Live Videos
Facebook live videos give an opportunity to interact with your audience directly. The viewer's reactions and comments on the video give an idea of whether the individual is interested in indulging in your products or not. It is advised to organize an event with any local celebrity, which would help out in getting the word out.
Tips to create a facebook ads that have high chances of conversion
Include some incentive
People must be offered something in exchange for their personal details. It can be a promo code, some interesting and informative videos, etc. Here are a few things you can offer.
- Product samples
- Downloadable ebook
- Deals and offer etc
Be clear about the offer
It is necessary to be clear about your value proposition right before posting your advertisement. Facebook offers the user to include a promotional copy of your services. Also, it is necessary to include support imagery that would justify your ad.
Use effective content and format
Its purpose is to showcase your products in a more presentable way. For example, if you have to share multiple products, you can show them in a carousel form. Whereas in a short video, it better fits when the user has to deliver a short story and increase their brand awareness. It is also necessary to include a CTA (call to action) in your creatives as well.
Ask the right Questions
In case Facebook is not providing the right question, you can customize the question according to your need in your form. Also include options like store locator and appointment scheduling fields that would let people know if there is the nearest store to their location.
Targeting the right audience
You must align your audience with the type of product you are selling
- Lookalike audiences: It is beneficial when you are looking to expand your customer base, make your audience modeled of your most valuable customers in order to find similar users.
- People near you: It works better when you have more locations, you can use the business locator feature and target ads to people in range of your stores. It works when someone has to make an appointment or visit your store.
- Custom audiences: Custom audiences include people who have subscribed to your newsletter or downloaded your mobile application.
Testing and optimizing
Try testing your advertisement with different projections and after analyzing and evaluating select the best strategy that is working for you. Often, the best leads come from A/B testing and finely tuning the plan.
Finding quality leads can generate significant revenue for your business and for that you have to use every social media platform as a tool. Always try to be updated with the new marketing trends and apply them in your business strategy.